As of late 2025, Zillow removed Matterport 3D tours in what appears to be a growing battle over how listing content can be used across platforms…. and the implications for agents, photographers, and listing marketing are bigger than most people realize.

One of the most common mistakes in listing marketing is trying to make one set of media do everything. In reality, a listing has multiple jobs. Here’s how to think about it…

Video is one of the most requested add-ons in listing media right now. But here’s the honest take, it doesn’t always move the needle.

It All Begins Here. Your lead photo isn’t just the first image in the gallery, its the first impression buyers carry into the rest of the listing.

Virtual tours can be incredibly useful. According to Zillow, nearly 70% of buyers say they want a virtual tour when they’re excited about a listing. But a virtual tour can also quietly hurt a listing when used in the wrong situation.

Building Your Listing Begins Here. When buyers scroll through listings online, how many photos do you think actually influence whether they click… or keep scrolling?