It All Begins Here. Your lead photo isn’t just the first image in the gallery, its the first impression buyers carry into the rest of the listing.

Virtual tours can be incredibly useful. According to Zillow, nearly 70% of buyers say they want a virtual tour when they’re excited about a listing. But a virtual tour can also quietly hurt a listing when used in the wrong situation.

Building Your Listing Begins Here. When buyers scroll through listings online, how many photos do you think actually influence whether they click… or keep scrolling?